Electronic Shelf Labels
Cutting-edge Electronic Shelf Labels solutions designed for a wide range of environments.
WHO WE ARE
ELSE is a Singapore-based SME that has been working in the electronic shelf label industry since 2008. We started by helping local retailers replace paper price tags with the first generation of digital ESL systems. Eighteen years later, we are still doing it – and the technology has changed considerably.
In 2024, ELSE became the authorised SoluM distributor in Singapore. SoluM is a global leading ESL and technology manufacturer with over 50 years of experience in core technologies like wireless communication, power, and display. That partnership gives our customers direct access to world-leading hardware, global R&D, and a product roadmap that extends well beyond the current Newton range.
Today, ELSE operates across three verticals: Electronic Shelf Labels for retail automation, Digital Signage for in-store and commercial communication, and Lifestyle Products for everyday consumers. Our goal is to become Singapore go-to total solutions provider for smart retail and display technology.
HOW WE WORK
Practical Over Flashy
We recommend what works for your store, not the most expensive option in the catalogue. Every deployment starts with a free site assessment – we visit your premises, measure your shelving, understand your POS or ERP system, and assess your gateway placement options before recommending a configuration. That way, the quote you receive reflects your actual setup, not a generic estimate.
One Point of Contact
ELSE handles supply, installation, integration, and after-sales support. You do not need to coordinate between a hardware vendor, a systems integrator, and a software provider. One team, one phone number, one point of accountability.
Long-Term Infrastructure Support
ESL systems and digital signage are not one-time purchases – they are infrastructure. Prices change. Planograms change. Staff turn over. We provide ongoing maintenance, firmware updates, system health monitoring, and troubleshooting so your investment keeps performing year after year. Our typical client relationship is measured in years, not months.
Genuine SoluM Products
As the authorised SoluM distributor in Singapore, ELSE supplies genuine hardware with full manufacturer warranty. Firmware updates and new product access come directly through the official SoluM channel. You get the real product – not a grey-market unit from an overseas marketplace that voids the warranty the moment a component fails.
OUR PARTNERSHIP WITH SOLUM
SoluM is a global leading ESL and technology manufacturer with over 50 years of experience in core technologies like wireless communication, power, and display. Operating in over 60 countries, their Newton ESL range is deployed in over 10,000 retail locations globally – from convenience store chains in Japan to hypermarket networks in Europe. They manufacture the full range of products ELSE distributes: the Newton ESL family, a complete commercial digital signage line, and a growing portfolio of smart lifestyle accessories.
ELSE is SoluM appointed distributor in Singapore. That means we carry genuine stock of the full range, receive direct technical support from SoluM engineering team, get early access to new product launches, and can escalate technical issues directly to the manufacturer when needed. For our customers, it means genuine products, Singapore warranty coverage, and a supplier who does not disappear when something needs fixing.
COMPANY AT A GLANCE
| ELSE | SoluM |
|---|---|
| Founded in Singapore, 2008 | Founded as global technology leader | 50+ years of core technology experience |
| 18+ years in ESL industry | Deployed in 60+ countries |
| Authorised SoluM distributor since 2024 | 10,000+ stores on Newton ESL technology |
| B2B and B2C: ESL, Signage, Lifestyle | ESL, Digital Signage and Lifestyle product manufacturer |
| End-to-end deployment and support | Global R&D and product roadmap |
Want to Work With Us?
Whether you are a retailer planning an ESL rollout, a commercial operator looking for digital signage, or a corporate buyer exploring smart accessories for your team – we are here to help. Contact us for a free consultation.