Electronic Shelf Labels
Cutting-edge Electronic Shelf Labels solutions designed for a wide range of environments.
WHAT ARE ELECTRONIC SHELF LABELS?
An electronic shelf label (ESL) is a small e-ink display that replaces the paper price tag on a store shelf. Each label connects wirelessly to your store’s central management system and updates pricing, promotions, and product data in real time – across hundreds or thousands of SKUs simultaneously, with no manual intervention.
For Singapore retailers, this means the end of the daily labour cycle of printing, cutting, and manually replacing paper labels. It also means fewer pricing errors at checkout, faster response to competitor price moves, and staff freed up for customer-facing work instead of administrative tasks
Before ESL vs After ESL – At a Glance
|
Paper Labels (Before) |
Electronic Shelf Labels (After) |
|---|---|
|
3-4 hours to update prices store-wide |
Under 60 seconds for full store update |
|
Frequent human pricing errors at checkout |
Zero manual errors – direct POS/ERP sync |
|
Ongoing paper, print & labour costs every week |
10+ year battery life – minimal ongoing cost |
|
Staff diverted from selling to label-running |
Staff reallocated to customer-facing roles |
HOW THE ESL SYSTEM WORKS
Step 1 – Labels on the Shelf
Each electronic price tag sits in a standard shelf rail clip. The graphical screen shows the item name, price, barcode, promotion flag, or any data field you would like to configure. Our top selling multi-colour displays make sale prices and alerts unmissable.
Step 2 – Wireless Gateway Network
Small gateways installed across the store ceiling communicate with every label via SoluM’s proprietary Newton protocol – delivering updates at 10x the speed of older ESL systems. One gateway covers a large floor area effectively and efficiently.
Step 3 – Central Management via AIMS Cloud Software
SoluM’s AIMS cloud platform connects to your POS, ERP, or pricing engine. When a price changes in your backend, the update pushes to the relevant shelf labels automatically. You can also schedule promotions, display mulitple pages per label, run price tests, and even monitor label battery health from a single browser dashboard, anywhere.
THE NEWTON ESL RANGE WHICH LABEL DO YOU NEED?
Newton Core+ – The Everyday Retail Label
Eight sizes from 1.6″ to 7.5″. Four-colour e-ink, 10+ year battery, NFC, and a slim profile that fits standard shelf rails out of the box. The starting point for most Singapore supermarkets, pharmacies, convenience stores, and specialty retailers.
- Best for: Grocery, pharmacy, convenience, F&B retail
- Flagship size: 2.5″ and 2.8″ for standard gondola shelves
Newton Pro – When the Environment Demands More
IP68-rated, up to 16 sizes (1.6″ to 12.2″), and specialist models for freezers (−25°C), extreme environments (−20°C to 60°C), and full-colour product imagery. Built for department stores, cold chain, DIY retailers, and premium merchandising.
- Best for: Cold chain, department stores, outdoor retail, luxury brands
- Key model: Pro Freezer for chilled and frozen aisles
Newton Special – Beyond the Shelf Edge
32-inch battery-powered e-paper poster displays, ultra-compact peg-hook labels for fashion and DIY, dual-sided 11.6″ displays for island gondolas, and industrial pick-by-light tags for warehouse operations.
- Best for: Fashion retail, warehouse pick-by-light, end-cap signage, aisle headers
- Key model: Newton E-Paper 32″ – the world’s slimmest battery-powered poster display
WHO USES ELECTRONIC SHELF LABELS IN SINGAPORE?
- Supermarkets and grocery chains managing hundreds and thousands of SKUs with frequent price changes
- Pharmacies and convenience stores needing compact labels for narrow product facings
- Electronics and appliance retailers showing specs, ratings, and dynamic bundle pricings
- DIY and hardware stores needing large-format labels for bulky items
- Cold chain and frozen food retailers requiring freezer-rated ESL (−25°C capable)
- Fashion and beauty retailers using peg-hook labels on hanging displays
- Warehouses and factories using pick-by-light industrial ESL tags
WHY ELSE – NOT JUST ANY OTHER ESL SUPPLIER
Authorised Distributor vs Grey-Market Supplier
ELSE is the authorised SoluM distributor in Singapore. That matters because it means genuine hardware, manufacturer firmware updates, local warranty and technical support.
Local Stock and Fast Delivery
ELSE and SoluM manages local ex-stock of many of the popular product ranges. That means no 8-week international freight wait for your first deployment, and no supply gap for replacement units. For urgent rollouts, we can move quickly.
18+ Years of Singapore ESL Deployments
We have deployed ESL in Singapore retail environments since 2008 – before many current suppliers existed. That means we know exactly which label sizes suit your display needs, which shelf edge holder and attachments to fit, which gateway placements work and more.
FREQUENTLY ASKED QUESTIONS
How long do ESL batteries last?
SoluM Newton labels use low-power e-ink displays rated for over 10 years on standard coin-cell batteries under normal update cycles. The AIMS cloud dashboard monitors battery levels across your entire estate so you can plan replacements before a label goes dark – no surprise outages.
Can ESLs integrate with my existing POS system?
Yes. SoluM platform supports integration with most major POS and ERP. ELSE handles the integration as part of the deployment package – there is no separate systems integrator to manage.
How quickly can prices update across all labels?
The Newton protocol delivers updates at 10x the speed of older ESL systems. A complete full store-wide update typically completes within minutes. Individual label updates happen in seconds. For flash sales and same-day promotions, this speed is a genuine operational advantage.
What is the return on investment for ESL?
ROI depends on many factors including store size, update frequency, and current labour costs. Most retailers recover their investment within 18 to 36 months through reduced label printing costs, eliminated pricing errors, and reallocated staff hours.
Do I need to replace the entire system if I want to add more labels later?
No. The gateway infrastructure and AIMS cloud software can scale to any number of labels. Adding more labels to an existing deployment requires no additional infrastructure in most cases.
Ready to Replace Your Paper Price Tags?
Get a free site assessment. We will visit your store, assess your shelf layout, and recommend the right ESL configuration – with a clear cost breakdown, projected ROI, and realistic timeline.