WHY NEWTON CORE+?

Paper labels cost time. Every price change requires staff to print, cut, sort, and walk the entire store replacing tags by hand. A busy supermarket might run this exercise three times a week. That’s labour hours that could go to serving customers – and it still produces errors.
Newton Core+ eliminates the manual cycle entirely. Place the labels once. Every price change after that happens in seconds, pushed wirelessly from your pricing system to every shelf in the store.

KEY FEATURES

Four-Colour E-Ink Display (BWRY)

Red for sale prices. Yellow for new arrivals, category codes or additional contrast. Black and white for standard pricing and product names. The graphical e-ink screen delivers sharp contrast at wide viewing angles under fluorescent store lighting, with zero backlight glare.

Eight Sizes for Every Shelf Format

1.6″, 2.1″, 2.5″, 2.8″, 3.5″, 4.2″, 5.8″, and 7.5″. The 2.5″ and 2.8″ cover the majority of Singapore supermarket and pharmacy shelf rails. The 4.2″ is popular for fruit and vegetables sections. The 7.5″ handles category signage and detailed product information boards. All sizes work together under the same platform.

10+ Year Battery Life

Our batteries are rated for over 10 years under normal update cycles. Battery levels for every label in your store can be monitored remotely through the AIMS cloud dashboard – so replacements are scheduled before a label goes dark, not after.

NFC Tap for Customer Engagement

Built-in NFC can allow shoppers to tap the label with their phone and access product details, nutritional information, reviews, or a direct link to your loyalty app. This turns each shelf label into a silent sales tool – no QR codes, no extra hardware.

7-Colour LED Indicator

Each label has a built-in LED that flashes in seven colours (R/G/B/Y/C/M/W). Use it to guide staff during pick-and-restock cycles, signal promotional items, or flash alerts for expiring promotions – reducing walk time on the floor.

Up to 7 Pages Per Label

Store and switch between up to 7 different content pages on a single label. Useful for displaying different languages, showing staff-facing vs customer-facing information, or toggling between standard and promotional pricing without a hardware change.

TECHNICAL SPECIFICATIONS

Display 4-colour e-ink (Black / White / Red / Yellow – BWRY)
Available Sizes 1.6″ | 2.1″ | 2.5″ | 2.8″ | 3.5″ | 4.2″ | 5.8″ | 7.5″
Resolution 200×200 (1.6″) up to 480×800 (7.5″) | 118–188 DPI
Battery CR2450 coin cell (1–4 per label depending on size) | 10+ year lifespan
LED Indicator 7-colour (R/G/B/Y/C/M/W)
NFC FeliCa NFC Forum Type 3
Pages per Label Up to 7
Connectivity SoluM proprietary Newton protocol
Operating Temp 0°C to 40°C
IP Rating None (for IP68, see Newton Pro range)
Mounting Standard shelf rail clip – no drilling, no adhesive
Certifications FCC, IC, CE, UKCA, TELEC, KC, RoHS
Size Dimensions (mm) Resolution (px) DPI Battery
1.6” 36.87 × 45.57 × 10.45 200 × 200 188 CR2450 × 1
2.1” 64.86 × 34.00 × 10.45 248 × 128 135 CR2450 × 2
2.5” 72.77 × 37.82 × 10.45 296 × 152 134 CR2450 × 2
2.8” 79.65 × 38.77 × 10.45 296 × 128 118 CR2450 × 2
3.5” 98.32 × 47.91 × 10.55 480 × 224 155 CR2450 × 2
4.2” 95.99 × 84.65 × 11.80 400 × 300 120 CR2450 × 2
5.8” 166.35 × 62.79 × 13.80 792 × 272 144 CR2450 × 4
7.5” 125.39 × 184.82 × 15.40 480 × 800 126 CR2450 × 4

IDEAL FOR

  • Supermarkets and grocery stores with standard gondola shelving
  • Convenience stores and minimarts with limited shelf depth
  • Pharmacies displaying product name, price, dosage info, and multilingual text
  • Specialty food stores and bakeries with frequent daily price changes
  • Electronics retailers showing model specs, warranty info, and bundle pricing
  • Any retailer deploying ESL for the first time – this is the range we recommend starting with

FREQUENTLY ASKED QUESTIONS

Newton Core+ is the upgraded model with a modernised housing, protective window, improved display contrast, and full Newton protocol support for fast updates. For all new deployments in Singapore, ELSE supplies Core+ as standard.

Yes. All Newton labels – Core+, Pro, and Special – run on the same gateway infrastructure and AIMS cloud software. You can mix sizes and models freely across different departments or shelf types without needing separate systems.

No. Core+ does not carry an IP rating. For environments that need dust and water protection – such as wet markets, outdoor produce sections, or cold chain freezer aisles – choose the Newton Pro range, which is IP68-rated.

Each label clips into our own shelf rail systems and attachments. Repositioning a label takes seconds – useful during category resets or planogram changes.

Yes. ELSE can arrange a demo kit and trial deployment for one section of your store before a full rollout. Contact us to discuss trial options.

Get Newton Core+ for Your Store

Tell us your store size, shelf count, and current pricing system. We will recommend the right mix of label sizes and provide a quote within two business days.

Request a Quote