PROMOTION AT THE POINT OF DECISION

Research consistently shows that most in-store purchase decisions are made at the shelf – not on a wall they might walk past, but right next to the product it is promoting. A bar display puts your promotion directly in the shopper’s line of sight at that moment.

SoluM’s bar type digital signage uses an ultra-wide aspect ratio and slim housing that slots into gondola shelf rails, mounts above checkout lanes, or attaches to counter edges. It turns otherwise unused retail space into an active, revenue-generating channel.

AVAILABLE MODELS

Size Display Area (mm) Resolution Brightness Best Use
23 inch FHD 585.2 x 48.1 mm 1,920 x 158 700 cd/m2 Ultra-narrow shelf-edge strip
24 inch 597.6 x 168.1 mm 1,920 x 540 300 cd/m2 Standard bar for counters
25 inch QHD 585.2 x 246.8 mm 2,560 x 1,080 350 cd/m2 Elevator interiors
29 inch FHD 698.4 x 196.4 mm 1,920 x 540 500 cd/m2 Gondola headers, checkout
35 inch UHD 877.8 x 45.7 mm 3,840 x 200 500 cd/m2 Ultra-narrow UHD strip
37 inch FHD 899.7 x 253.0 mm 1,920 x 540 700 cd/m2 End-cap, checkout aisle
47.1 inch UHD 1,196.2 x 49.8 mm 3,840 x 160 500 cd/m2 Full gondola-width strip

KEY FEATURES

Ultra-Wide Aspect Ratios Designed for Retail

Stretched formats built for shelf-edge and counter mounting. The narrowest models (23 inch, 35 inch, 47.1 inch) are just 45 to 50mm tall – slim enough to slot along a shelf rail without blocking product visibility. They replace the paper price strip with a live, updateable digital channel.

Up to 700 cd/m2 – Visible Under Store Lighting

The 23 inch and 37 inch models deliver 700 cd/m2 – high enough to be clearly visible under Singapore’s fluorescent supermarket lighting. Standard models run at 300 to 500 cd/m2 for indoor counter and elevator use.

Purpose-Built Elevator Model

The 25 inch QHD is purpose-designed for Singapore elevator interiors – a common placement format for ads, building announcements, and news feeds in commercial buildings. Its 2,560 x 1,080 resolution and 350 cd/m2 are tuned for lift interior viewing distances.

Cloud-Managed Content by Location

Schedule and update content remotely via SoluM’s CMS. Run different promotions on different shelf sections, rotate content by time of day, or trigger campaigns based on inventory levels. One person can manage content for an entire store network from their desk.

WHERE BAR DISPLAYS WORK BEST IN SINGAPORE

  • Supermarket shelf edges – promote deals directly beside the product (23 inch, 35 inch, 47.1 inch strips)
  • Checkout lanes – upsell impulse items and display loyalty programme prompts at payment (29 inch, 37 inch)
  • Elevator interiors in commercial buildings – ads, building news, and directory (25 inch QHD elevator model)
  • F&B service counters – add-on suggestions, combo promotions, and wait-time information (24 inch, 29 inch)
  • Cosmetics and beauty counters – brand video and product demonstration at the point of purchase
  • Pharmacy counters – health promotions, loyalty programme information, and seasonal campaigns

FREQUENTLY ASKED QUESTIONS

Most bar display models are compatible with standard gondola shelf rail systems. ELSE will confirm compatibility with your specific shelving manufacturer and configuration during the site assessment.

Yes. The 25 inch QHD Elevator-Tuned Display is purpose-built for lift interiors. Its 2,560 x 1,080 resolution and 350 cd/m2 brightness are optimised for the typical viewing distances in Singapore commercial building lifts.

Yes. The SoluM CMS supports time-of-day scheduling for all displays. You can set up morning, afternoon, and evening content profiles that switch automatically – useful for F&B promotions that change with the daypart, or retail promotions tied to specific shopping hours.

Turn Your Shelf Edges Into a Revenue Channel

Send us your shelf layout and we will show you where bar displays will make the biggest commercial impact – with estimated cost and installation requirements.

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