About Our Company


ELSE Pte Ltd (“ELSE”) is a Singapore-based SME founded in 2007.

Since 2008, we are the local pioneer partner and reseller as well as the certified installer for the Pricer Electronic Shelf Label (ESL) solution. We offer the complete ESL solution package, which includes the pilot project start-up, systems integration, logistics and installation services, training as well as direct local technical support and full maintenance services. Our project (operations) and technical teams are able to deliver and support large scale ESL roll-outs. Our office location also has warehousing capabilities to support our customers with sufficient buffer stocks and spare parts.

ELSE was given the Premium Pricer Partner status in 2014 and was also awarded the Pricer Partner of the Year in 2015.

In 2016, we became a StrongPoint partner, adding Cash Management (CashGuard) and Loss Prevention (Vensafe) to our portfolio of retail solutions.

With this we further enhance our commitment to bring Retail Productivity and Operational Excellence to our customers.